“The single biggest problem in communication is the illusion that it has taken place.” –George Bernard Shaw. The time has come for one of your key customers to renew their contract. You reach out… and…crickets. You leave a message. Nothing. Something seems off, and you start to have a sinking feeling about what’s coming next. It’s one of the worst feelings a small business owner faces—losing an important, long-term client. Click the link to read this article to better understand the signs a client is leaving and how to prevent it…
