To build customer loyalty, gain a competitive advantage, and capture more revenue, companies will need to invest in increasing employee adoption of, and proficiency with, CRM best practices. Many companies have implemented some CRM capabilities, yet companies continue to leave an estimated $1.6 billion in revenue on the table by delivering a subpar customer experience. This compelling white paper provides insight as to how companies are using CRM for more than just sales to increase customer experience and generate additional revenue opportunities. Click the attachment to download the attachment…
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