What Do Frictionless Experiences and the Loch Ness Monster have In Common?

In business, we just love a good buzz term, don’t we? And there is probably no bigger buzz term right now than “frictionless experience.” Sounds grand. The problem is they are about as real a giant sea-bathing monster rocking a Scottish accent. No, they don’t exist. This error in thinking that they do (and I’ll explain why they don’t shortly) results from the lack of knowledge when it comes to experience economics. The sad reality for sales and marketers is that the industry doesn’t (yet) teach it. And that’s a huge opportunity. Really, seriously, huge. Click the link to read the complete story…

https://www.zdnet.com/article/what-do-frictionless-experiences-and-the-loch-ness-monster-have-in-common/

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