While businesses and the CRM technology that supports them have often been stratified depending on whether they cater to business-to-business (B2B) or business-to-consumer (B2C) markets, there are elements of B2B marketing that should be used in B2C efforts and vice versa, experts say. That’s because B2B and B2C have become more intertwined in the past few years as more interactions have moved online and marketing personalization has become more important to both types of businesses, according to experts. There are other commonalities as well. Click the link to read the complete story…
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